*Outlaws the use of false or misleading headers
*Outlaws the use of deceptive subject lines
*Requires a clear and conspicuous opt-out mechanism within every commercial email
*Requires the inclusion of a valid physical postal address within every commercial email
Violators of the CAN-SPAM Act may be subject to “cease and desist” orders or penalties from the FTC (Federal Trade Commission) of up to $16,000 per violation. Criminal prosecution is also possible in the case of egregious offenders, which can result in penalties such as fines, forfeiture of proceeds and equipment. The worst offenders can also be subject to prison time.
